"Williams is a solid candy shop with many options. The staff is friendly and the prices are reasonable."Lauren M. · Manhattan · Aug 2025 Yelp
Made for your date, not from the shelf.
Every wholesale order is dipped, spun, and packed fresh on Surf Avenue — that's why we ask for 3 days' notice. Need it faster? Call (718) 372-0302 and we'll tell you honestly what's possible.
Price List
Wholesale prices, per dozen.
Ten items, sold by the dozen. Mix as many as you like.
These are favor sizes, and that's the point. Every item on this list is made to be handed out — one per kid, one per desk, one per goodie bag — so each piece is smaller than the full-size version we sell across the counter. That's what puts a caramel apple in twenty hands for $50 instead of $130.
| Item | Per piece | Per dozen |
|---|---|---|
| Cotton CandyPink or blue | $1.50 | $18.00 |
| Jelly ApplesCoconut or sprinkles | $2.00 | $24.00 |
| Caramel ApplesPeanuts or sprinkles | $2.50 | $30.00 |
| 3-inch Whirly Pops / Unicorn Pops | $2.00 | $24.00 |
| Buttered Popcorn Boxes | $1.00 | $12.00 |
| Caramel / Pink Popcorn BagsCaramel contains nuts | $1.50 | $18.00 |
| Marshmallow Treat Sticks | $1.50 | $18.00 |
| Nut Marshmallow BallsContains nuts | $2.50 | $30.00 |
| Rock Candy | $1.50 | $18.00 |
| Red Laces / Sour Belts | $1.50 | $18.00 |
Toppings and colors: jelly apples come with coconut or sprinkles, caramel apples with peanuts or sprinkles, cotton candy in pink or blue. Tell us what you want on the form below, or call (718) 372-0302.
Seen a price you like? Send the list and your date — we'll confirm quantities and pickup time by phone.
Since 1941
The same corner people keep coming back to.
"Probably my favorite brick and mortar shop in all of NYC. It feels like you are stepping back in time."Sophie O. · Honolulu · Apr 2026 Yelp
"This candy shop dates back to the 1940s and still a popular spot on Coney Island for all things sweet!"Neha G. · New York · Jun 2026 Yelp
Verbatim from Yelp, where Williams Candy holds 4.2 stars across 100 reviews. Same corner on Surf Avenue since 1941.
Who Orders By The Dozen
Built for a room full of people.
Birthday parties & sweet tables
Candy apples and cotton candy in your party colors, enough for every kid to take one home.
Schools, camps & offices
Popcorn boxes and marshmallow sticks by the dozen — one for every kid, and you know the price before you order.
Weddings, favors & events
Whirly pops and rock candy — a little piece of the Coney Island boardwalk on every favor table.
Retail vs. Wholesale
Two ways to buy Williams Candy.
Same candy, same kitchen, same family since 1941. What changes is the size of each piece — and that's on purpose.
At the counter (retail)
Full size, one at a time. A whole caramel apple, a big bag of popcorn, a quarter-pound off the candy wall — the treat you eat standing on the boardwalk. Walk in any day, no notice needed.
See the regular menu →Wholesale & party orders
Favor size, by the dozen. Think of the little bags inside a party pack — not the full-size one off the shelf. Every piece is made to be handed out, so nobody's splitting an apple and nothing comes home half-eaten. That's why a caramel apple is $2.50 a kid here instead of $6.50 at the window. Made fresh for your date, 3 days' notice, please.
See the price list →
Before You Order
Wholesale questions, answered.
How much notice do you need?
At least three days. Every wholesale order is dipped, spun and packed fresh for your date rather than pulled off the shelf, and three days is what that takes — a big party is worth calling about sooner. If your date is closer than that, call (718) 372-0302 — we'll tell you honestly what's possible rather than promise something we can't make.
How do I pay, and is a deposit required?
We take debit, credit, and cash. Large orders need a deposit up front — call (718) 372-0302 and we'll tell you what your order needs before you commit to anything.
Is there a minimum order?
Wholesale is sold by the dozen, and one dozen of a single item is a perfectly good order. Mix as many different items as you like — each one is counted in dozens. If you need less than that, the regular counter menu has single sizes with no notice needed.
Can you match my colors or toppings?
Yes. Colors and toppings are the usual request — pink and blue cotton candy, sprinkles, peanuts, coconut, school or team colors. Pick "a custom order" on the form below, tell us what you're imagining, and we'll call you to work it out. Custom work sometimes needs more than three days' lead time, so ask early.
Pickup, payment, and allergies. Orders are picked up at the shop, 1318 Surf Avenue. We take debit, credit, and cash, and large orders need a deposit up front. Give us at least three days — bigger parties are worth calling about sooner. Call (718) 372-0302 and we'll go over the deposit and anything you need to know about nuts or allergies before you commit — we'd rather tell you straight on the phone than have you guess from a webpage.
Start Your Order
Tell us the date and we'll take it from there.
Send the details and we'll confirm quantities, toppings, and pickup time by phone. Everything is made and packed at the shop on Surf Avenue in Coney Island, so remember: 3 days' notice for wholesale, and a little more if you want something custom.
Candy apples
Marshmallow sticks
Cotton candy
Popcorn
Whirly pops